A city girl at heart  . . . but the Kingdom of Kerry has my soul.

My professional background is in consumer and fashion PR and event management and I am a graduate and full member of the Public Relations Institute of Ireland. I worked for leading multinationals and top agencies, before setting up my own consultancy Upfront PR in 1995.

Today, I manage the PR for fashion & lifestyle brands, and produce bespoke events in exclusive locations in Ireland and abroad. I also represent highly experienced fashion and commercial models. 

I am committed to promoting the Irish fashion industry both at home and internationally, and founded co-produced with Paul Ruane Ireland's top fashion industry event KFW and co-produced with Marietta Doran the inaugural Ireland Fashion Showcase in New York in association with Irish Design. I was honoured to receive the Mercedes-Benz 'Outstanding Promotion of Irish Design" at CFW in 2016.

Presenting my weekly fashion feature on Ireland's premier afternoon TV programme, TODAY with Maura & Daithi on RTE, gives me the opportunity to showcase emerging Irish designers and independent retailers to a receptive national audience.

More than anything, I love working with people - and seeing great concepts go the distance.

For more information on working with me, give me a call on + 353 868399115, drop me an email, or DM me on Twitter or Instagram @orladiffily