A city girl at heart  . . . but the Kingdom of Kerry has my soul.

My professional background is in consumer and fashion PR and event management and I am a graduate and full member of the Public Relations Institute of Ireland. I worked for leading multinationals and top agencies, before setting up my own consultancy Upfront PR in 1995.

Today, I manage the PR fashion, lifestyle and hospitality brands, and produce bespoke corporate and private events in exclusive locations in Ireland and abroad. I also represent fashion and commercial models. 

I am committed to promoting the Irish fashion industry both at home and internationally, and founded co-produced Ireland's top fashion industry event KFW and co-produced the inaugural Ireland Fashion Showcase in New York in association with Irish Design. I was honoured to receive the Mercedes-Benz 'Outstanding Promotion of Irish Design" at CFW in 2016.

Presenting my weekly fashion feature on Ireland's premier afternoon TV programme, TODAY on RTE, gives me the opportunity to showcase emerging Irish designers and independent retailers to a receptive national audience.

More than anything, I love working with people - and seeing great concepts go the distance.

For more information on working with me, give me a call on + 353 868399115, drop me an email, or DM me on Twitter or Instagram @orladiffily