Liadan Hynes, fashion correspondent for LIFE magazine, Sunday Independent and freelance stylist, to join us at PR Masterclass in Dublin

PR Masterclass for those working in Fashion & Lifestyle

The Grand Hotel, Malahide, Dublin
Monday 3rd of April

PR & events professional, Orla Diffily, is hosting her next PR Masterclass tailored for those working in the Fashion industry who are looking to secure publicity and raise the profile of their brand, on Monday 3rd of April in the Grand Hotel, Malahide, County Dublin. Priced at €170 (plus VAT), there is an early booking offer of €140 (plus VAT) valid until 24th of March. To book visit or telephone 086 8399115.

The course content has been created for independent fashion designers, boutique owners and those working in the lifestyle industry. Participants will learn how to secure publicity for their businesses / brand by perfecting the basic principles of how to write news releases, develop news angles and pitch to target media, commission photography and build personal brands on and off line.

Orla will be joined on the day by Liadan Hynes, fashion correspondent for LIFE magazine, Sunday Independent and freelance stylist. Using over fifteen years working in the industry, Liadan will give the insiders perspective on how to contact print journalists, bloggers, influencers, TV and editorial stylists. She will guide participants through ensuring your pitch lands, explain how to identify the needs of various media platforms, show how to ensure you are providing the right information for the person you are pitching to, and where to allocate your pr budget to ensure your press pack has what it needs to gain maximum media coverage of your business.



Orla Diffily has over 25 years experience in fashion and lifestyle PR and is a graduate and full member of the Public Relations Institute of Ireland. She worked for leading multinationals and top agencies, before setting up her own consultancy Upfront PR in 1995. She also founded KFW and co - produced the Ireland Fashion Showcase in New York in association with Irish Design 2015. For the past 3 years she has presented a weekly fashion focussed feature on Ireland’s top afternoon programme the TODAY show on RTE.


To book now visit :

Orla Diffily