Personal Brand Management

We all know the importance of Brands and how our perception of them (good or bad) impacts on our decision to engage / purchase. Coke, Nike and Apple spend many millions consciously building their brand, and communicating their brand values, so you will ultimately trust their reputation and buy from them. In many ways, your own personal brand is no different, and if you are in business you need to be aware of your own brand, define it, own it and then manage and project it to who you want to influence.

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#WearingIrish

This month (March) is #WearingIrish - an imaginative social media campaign which aims to raise the profile of Irish designers / retailers and enhance the reputation of the Irish fashion industry globally. Get involved :} Simply wear your favourite Irish designer or retailer - and share your look with the Hashtag #WearingIrish

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www.teentimes.eu, founded by Kerry teenager, Zoe O’Connor, wins ‘The Special Award’ of the night at the prestigious .eu Web Awards

www.teentimes.eu, a fashion & lifestyle blog founded by Kerry teenager, Zoe O Connor, won the Special Award at the annual .eu Web Awards in the Museum of Natural Sciences in Brussels, Belgium, last Wednesday night (16th November 2016). Zoe (centre) was presented with her trophy by top Italian professional tennis player, Fabio Fognini (left) and BBC world news correspondent Sally Bundock (right) at the glittering ceremony attended by finalists from all over Europe. For more information https://eurid.eu/en/news/the-2016-eu-web-awards-bringing-europe-together/
Pix : Nicolas Castin

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Orla Diffily
Not just for Christmas - a Holden is for life

Holden Leathergoods have created a collection of luxury leather bags and accessories for everyone and every occasion.  Irish designed and handmade from the finest leathers in their studio in Dingle, the Holden name is synonymous with quality, perfection and durability making each product both distinctive and desirable. 

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Honoured to receive Award for "Outstanding Promotion of Irish Design" at Mercedes Benz Cork Fashion Week

What a wonderful honour (and complete surprise) to receive the Mercedes Benz - Cork Fashion Week Award for "Outstanding Promotion of Irish Design" at the CFW Irish Fashion Awards in the splendid setting of Castlemartyr Resort Cork last night. Thank you to the CFW organisers Vivienne, Emer and their team for an exceptional celebration of emerging Irish fashion design talent - and also for a really fun night ! 

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Irish Online Virtual Dressing Room launched in the UK in Sky Garden London

Irish developed online virtual dressing room, Ann Marie's Dressing Room was successfully launched onto UK market with a stellar event in one of London’s most fashionable venues, Sky Garden London. (Thursday 14th of July). The launch was attended by the who’s who of British fashion media, including Glamour, Hello, Now, Reveal, InStyle, Marie Claire, Stylist Magazines and many more top fashion editors and journalists. 

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Orla DiffilySky Garden
'Off' is the new 'On' . . .

When I begun my career, no-one had a mobile phone (fax me baby!) and it was highly unusual, unless in an emergency, to call employees on their home phone. So after work, you had your other life - sport, clubs, dates and nights out.  8 hours work, 8 hours play and 8 hours sleep  . . . at least in theory ...

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Orla Diffily
Ladies Day at the Races

No Monkey Business!
Ladies Day add colour and fun to a day out at the Races as shown by Elaine Kelleher on the front page of today's Irish Independent at the Punchestown Race Festival (Pix: Damien Eagers).

Having managed Ladies Day events at Races Meetings for over 25 years, they not only add colour, but also increase attendances, promote the Irish fashion industry and for a reasonable admission price, give everyone an action packed day out  . . . with perhaps even the possibility of winning on the horses !

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KFW

A national celebration of the best of emerging talents within the fashion industry takes place annually in Kerry. Just as Cannes has established itself as the epic-centre of the film world awards, Kerry has over the last 8 years become the place where emerging stars within the fashion industry gather to launch collections, network, collaborate and have some fun. 

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RTE Today

I present a weekly fashion feature with RTE presenter Maura Derrane on Ireland's top rated afternoon programme, the TODAY SHOW. I specialize in showcasing Irish designers, independent retailers and boutiques. Make sure to tune in :}

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Orla Diffily
Hundreds gather in the Kingdom to celebrate the very best of emerging and established talents within the Irish Fashion Industry.

The 8th annual Kerry Fashion Week (KFW) in association with Image Magazine, Lancome Paris and Dunnes Stores was an overwhelming success attracting they very best in the Irish fashion industry, along with crowds of fashion lovers, to KFW events in both Tralee and Killarney. The highlight - the 8th annual KFW Irish Fashion Industry Awards in association with Image Magazine, Lancome Paris and Dunnes Stores took place on Friday 4th of March in the Europe Hotel & Resort, Killarney. 

KFW is co-produced by Orla Diffily and Paul Ruane (FrontPoint Events LTD)

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