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PR Masterclass
Monday 4th of September, 2017

Manor West Hotel, Tralee, Kerry
10.30am - 4.30pm. €140 (plus VAT @23%)

EARLY BOOKING OFFER : €100 (plus VAT @23%)
(Early Booking Offer 18th of August)


 

Join Orla Diffily, top fashion & lifestyle PR Consultant and TV stylist with Ireland's top afternoon programme - RTE TODAY, for a one day PR Masterclass specifically developed for those working at every level in the Fashion, Tourism, Lifestyle & Hospitality Industry. 

Learn how to 

  • Write News Releases that get publicity for your business / brand.  Each participant during the course will identify news angles for their business and write their own news release
  • Connect and build relationships with key contacts in your target media
  • Know what the media want  . . . including relevant content, deadlines, angles and exclusives
  • Learn how to produce content that gets published / shared - including commissioning photography, styling, models, locations, angles, editorial, shot lists and exclusives.
  • Understand the difference between PR, Fashion Editorial, Product Shoots, Commercial, Fashion, Lifestyle Photography (and know the different requirements)
  • Build your personal brand on and off line
  • Manage your social media presence to build both the audience and reputation of your brand and sell online.  
    (Particular focus on Instagram and Facebook)

This one day Masterclass is perfect for independent fashion designers & boutiques and those working in the hospitality and lifestyle industry.  Class numbers are limited for maximum interaction, so early booking is advised. Special industry expert guests will also give presentations on the day. 


Orla Diffily, PR Consultant, stylist RTE TODAY
A graduate and full member of the Public Relations Institute of Ireland, Orla over 25 years experience in the fashion & lifestyle PR industry, working initially in consultancy in Dublin, before moving in-house with Kerry Group plc, and then establishing her own agency Upfront PR. She also founded KFW and co-produced KFW Irish Fashion Industry Awards in association with IMAGE & Lancome, and co - produced the Ireland Fashion Showcase in New York in association with Irish Design 2015. For the past 3 years Orla has styled and presented fashion features on Ireland’s top afternoon programme the TODAY show on RTE. She also manages the PR and social media requirements of brands.

Clockwise : Daithi O Se and Maura Derrane at the launch of McElligotts Honda Ladies Day at Listowel Races 2017 (Photo Credit: MacMonagle), Aoife & Beth model the iconic new Holden Backpack (Photo Credit: Barry Murphy), Aishling O Connell and Casper (the horse!) at McElligotts Tralee, Launch of KFW Irish Fashion Industry Awards in the Intercontinental Hotel Dublin (Photo Credit: Barry Murphy) . 

Clockwise : Daithi O Se and Maura Derrane at the launch of McElligotts Honda Ladies Day at Listowel Races 2017 (Photo Credit: MacMonagle), Aoife & Beth model the iconic new Holden Backpack (Photo Credit: Barry Murphy), Aishling O Connell and Casper (the horse!) at McElligotts Tralee, Launch of KFW Irish Fashion Industry Awards in the Intercontinental Hotel Dublin (Photo Credit: Barry Murphy) . 


Course notes included. 

Morning & Afternoon Teas, Coffee included. 
(Lunch is not included but available from hotel bar or the many cafes & eateries nearby). Manor West Hotel has ample free parking.

 


 

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  1. FULL VAT INVOICE WILL BE ISSUED UPON RECEIPT OF PAYMENT. WE REGRET WE CANNOT ACCEPT PAYMENT ON THE DAY. 
  2. CANCELLATION POLICY : FULL REFUND UP TO 48 HOURS BEFORE COURSE DATE. NO REFUND AFTER THIS DATE. FULL REFUND IF COURSE IS CANCELLED OR POSTPONED BY ORGANISERS.